New opening · SoHo

Good Company Opens in SoHo

Good Company, a two-level restaurant and cocktail bar from the team behind Yesterday's, opened October 8 at 343 W. Broadway in SoHo, serving seasonal American comfort food, shareable plates and inventive cocktails.

By NBT Editors · 2026-10-15

Good Company Opens in SoHo
Image: Good Company

Good Company, a new restaurant and cocktail bar, opened on October 8 at 343 W. Broadway in SoHo. It comes from the team behind Yesterday's, and it spreads across two levels, which gives the room space for both a full dinner and a quick drink.

The kitchen focuses on seasonal American comfort food, with shareable bites alongside heartier plates. That makes it a natural fit for a group that wants to order several dishes and pass them around. The restaurant's website carries a menu page and a photo gallery.

The drink list leans inventive. One name stands out: the Matchapeno, which suggests a pairing of matcha and jalapeño. For readers who know matcha well from Japanese cooking, it is an easy cocktail to be curious about, and a good way to see how the ingredient behaves outside of tea and sweets.

The site greets visitors with "We've arrived" and "Thank you, come again!", a friendly tone that suits a neighborhood spot. It should work for an evening after shopping in SoHo, when you want a bite and a well-made drink without a long commitment. The restaurant also takes event inquiries through its website, so it can serve as a venue for small gatherings and group dinners.

Where
Good Company
343 W Broadway, New York, NY
Open in Google Maps
Opened
October 2026