Food & Drinks > Bagel Shop

Innovative bagel store breathing new life into the New York bagel world

LEON’S BAGELS

All 5 locations, menu & prices (updated October 2026)

LEON'S BAGELS opened at the end of 2023 along Bedford Avenue in Williamsburg and quickly became a popular store with long lines of customers every day. With a clean white exterior and a simple, yet striking green logo under the eaves, it is hard to believe that this is a bagel store, but the store has a sophisticated appearance. The first store opened in Manhattan's Greenwich Village, and a second store opened soon after in Williamsburg. The name LEON, which is also used in the store name, was inspired by the owner's grandfather, who valued community. The store's theme is "Nothing Fancy," based on the belief that only simple and delicious bagels can unite people, and stylish original goods such as key chains, caps, and tote bags with the words "Nothing Fancy" designed on them are also available for sale.

Fresh bagels are soft and sticky

Unlike New York-style hard and chewy bagels, LEON'S bagels are soft and glutinous. The bagels are handmade from early in the morning, so fresh bagels are always available. Single bagels are $2 each. They also offer cream cheese toppings and, of course, the classic lox sandwich and egg and cheese. While the menu is the same as that of a good, old-fashioned bagel store, there is no cream cheese showcase in the store, the paper bags are checkered green, and the attention to branding is evident throughout the store. We hope you will experience this innovative bagel shop that breathes new life into the New York bagel scene.

Updated October 2026

Leon's Bagels: locations, menu & prices

Since this story ran, Leon's has grown from its first shops into five across Manhattan and Brooklyn. Here is what to know before you go.

Locations (5)

SoHo169 Thompson St, New York, NY
NoLita181 Mulberry St, New York, NY
FiDi12 John St, New York, NY
NoMad1235 Broadway, New York, NY
Williamsburg128 Bedford Ave, Brooklyn, NY

Bagels

Single bagel $2: plain, everything, egg everything, sesame, poppy, pumpernickel, whole wheat, whole wheat everything, cinnamon raisin, egg
Gluten-free bagel +$3

Cream cheese and spreads

Plain cream cheese $3.75
Flavored cream cheese $4.50: scallion, jalapeño, veggie, garlic & herb, lox spread, strawberry, vegan plain
Peanut butter $3.75; butter, jelly, hot honey or chili crisp $2