LEON'S BAGELS opened at the end of 2023 along Bedford Avenue in Williamsburg and quickly became a popular store with long lines of customers every day. With a clean white exterior and a simple, yet striking green logo under the eaves, it is hard to believe that this is a bagel store, but the store has a sophisticated appearance. The first store opened in Manhattan's Greenwich Village, and a second store opened soon after in Williamsburg. The name LEON, which is also used in the store name, was inspired by the owner's grandfather, who valued community. The store's theme is "Nothing Fancy," based on the belief that only simple and delicious bagels can unite people, and stylish original goods such as key chains, caps, and tote bags with the words "Nothing Fancy" designed on them are also available for sale.

This upscale patisserie is located on the border of Manhattan's Soho and West Village neighborhoods. Upon opening the striking blue door, you will be greeted by a beautiful jewel-like display of sweets, including Danish bread with its wavy form and cakes filled in glass jars with beautiful layers. The store has an eat-in area with several seats where customers can enjoy champagne, wine, and teas that can only be found in France. The interior design is all imported from France, so you can enjoy an authentic French atmosphere while in New York. It is open until midnight, so it is recommended to visit for dessert after a night of drinking.

Supreme is famous for its Futura typeface logo in red box inspired by one of the most popular contemporary American artist Barbara Krueger. Founded in New York in 1994, the brand is now one of the most famous street brands, collaborating with artists and brands that transcend boundaries and creating a buzz each time. In the U.S., the brand has stores in Brooklyn and Los Angeles.

GANNI is a fashion brand from Copenhagen, Denmark. It is a sustainable brand that uses environmentally friendly natural and recycled materials, and has stores in SOHO and Williamsburg in New York. The brand has gained a cult following among young women as a pioneer of a new Scandinavian style.