At GU SoHo, NYC: Francesco Risso's First Fall/Winter 2026 Collection, From $9.90

GU, the Uniqlo sister brand, has launched its Fall/Winter 2026 collection, the first designed under creative director Francesco Risso. The release amounts to a full renewal of the brand's product lineup. Pieces began rolling out in July, and the complete fall collection was available from July 24. Some items belong to the winter collection.

Risso is an Italian designer who studied fashion in Florence, New York and London. He spent a decade at Prada, then served as creative director of Marni from 2016 to 2025. GU is marking its 20th anniversary and has taken the Japanese word "Jiyū," meaning freedom, as the theme of this new chapter.

The collection is organized around six lifestyle concepts. GU Minimal is monochrome and streamlined. GU Classic reworks 1970s influences in a casual, nostalgic mode. GU Playful layers bright colors and patterns. GU Utility is functional wear for the city and the outdoors. GU Sport draws on 1980s and 1990s sportswear in a colorful street style. GU Cozy covers loungewear and innerwear in pastel tones. Each concept is a complete wardrobe, and the brand encourages mixing them.

Prices run from $9.90 to $69.90. Examples include the Fine Gauge Knit V Neck Cardigan for men at $29.90, the Faux Leather Balloon Hem Jacket for women at $69.90, Pleated Tapered Pants for men at $39.90, the Baby Jacket for women at $59.90, Color Canvas Sneakers at $29.90, Super Wide Jeans at $39.90, 3D Barrel Jeans for women at $39.90, the Heavy Weight Sweat Cocoon Hoodie at $39.90, the WARM PADDED Stand Jacket at $69.90 and Satin relaxed pants at $29.90. The Warm Waffle Crew Neck T-shirt for men and the Warm pointelle crew neck T-shirt for women are $9.90 each and are part of the winter collection.

GU opened its first flagship outside Asia in SoHo in 2024. It also runs an online store at gu-global.com/us that delivers across the United States.