New opening · SoHo

Good Company Opens in SoHo, NYC

Good Company, a two-level restaurant and cocktail bar from the team behind Yesterday's, opened October 8 at 343 W. Broadway in SoHo, serving seasonal American comfort food, shareable plates and inventive cocktails.

By NBT Editors · 2026-10-15

Good Company Opens in SoHo, NYC
Image: Good Company

Good Company, a new restaurant and cocktail bar, opened on October 8 at 343 W. Broadway in SoHo. It comes from the team behind Yesterday's, and it spreads across two levels, which gives the room space for both a full dinner and a quick drink.

The bar and dining room at Good Company in SoHo
Photo: Good Company

The kitchen focuses on seasonal American comfort food, with shareable bites alongside heartier plates. That makes it a natural fit for a group that wants to order several dishes and pass them around. The restaurant's website carries a menu page and a photo gallery.

The ground-floor bar with red-lit stools and a checkerboard floor at Good Company
Photo: Good Company

The drink list leans inventive. One name stands out: the Matchapeno, which suggests a pairing of matcha and jalapeño. For readers who know matcha well from Japanese cooking, it is an easy cocktail to be curious about, and a good way to see how the ingredient behaves outside of tea and sweets.

Red banquettes and cane-back chairs in the dining room at Good Company
Photo: Good Company

The site greets visitors with "We've arrived" and "Thank you, come again!", a friendly tone that suits a neighborhood spot. It should work for an evening after shopping in SoHo, when you want a bite and a well-made drink without a long commitment. The restaurant also takes event inquiries through its website, so it can serve as a venue for small gatherings and group dinners.

The second level's long bar and blue booths on a herringbone floor at Good CompanyA Good Company sign reading 'everything's better in Good Company' beside the upper-level bar
Photo: Good Company

Where

Open in Google MapsOfficial site

Opened

October 2026