Fashion
A$AP Rocky Reworks the PUMA Suede '94 in Faded Indigo, a New York Street-Culture Nod
A$AP Rocky's new PUMA Suede '94 arrived October 22 The 1990s archive silhouette is reworked in faded indigo suede with a white midsole, gum outsole and gold lace dubrae, and it sells for $120.
By NBT Editors · 2026-10-23
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A$AP Rocky and PUMA announced a new sneaker on October 22: the A$AP ROCKY x PUMA Suede '94 It takes an archival 1990s Suede and rebuilds the details through Rocky's eye, adding to the ongoing line he makes with the brand. The look centers on faded indigo suede, set against a white midsole and a gum outsole Gold dubrae on the laces finish it off The blue reads like well-worn denim, and the warm gum sole gives it contrast. PUMA describes the design as a revival of an iconic 90s shape with nods to New York street culture The padded tongue has raw, unfinished edges There is a retro woven label, and the silhouette is slimmer than the standard Suede The pair comes in a custom box It is a lace-up with a narrow fit. The retail price is $120, with a four-payment installment option The colorway shows as sold out on PUMA's site The Suede has moved through many subcultures over the decades Rocky's version is a New York-minded take on it, and it is likely to turn up on feet around the city.
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