Awake NY Puts a North Face Nuptse Collaboration on Its New York Web Shop

Awake NY, the New York streetwear label, has put a North Face collaboration front and center on its official web shop. The site's navigation lists a dedicated "AWAKE x The North Face Nuptse" collection alongside the brand's FW26 range. The project is previewed under the name "700 Season" and is billed as coming soon.

The lead photograph on the shop's homepage shows what the collaboration looks like. The base is The North Face's Nuptse-style puffer, with orange sleeves and lower body and a black shoulder panel. Across the chest and midsection sits a large airbrushed-style portrait of a face, printed over the orange. The North Face logo is on the left chest, and a small "700" mark is visible near the cuff of the sleeve. The jacket keeps the familiar puffy down shape, while the graphic changes its character completely.

The picture was taken in a room with stencil-like paper works taped to the wall. The man wearing the jacket has on a patched cap and sport-style eyewear, which gives the image the feel of an artist's studio rather than a standard product shot.

Awake NY's shop is organized into tees, shirts, bottoms, outerwear and accessories, with a Features section for lookbooks and special projects. The site also advertises free shipping on U.S. orders over $150, and its support menu includes pages for stockists and a flagship store.

The brand's pages do not yet give a release date, a price or a sales method for the Nuptse collaboration. The collection page is live under the "AWAKE x The North Face Nuptse" name, and further news is likely to come through the Awake NY website and its Instagram account, @awakenewyorkclothing. For readers in Japan, the product can currently be viewed on the brand's own site, which is in English and ships within the U.S. as stated on the page.