BEAMS x 2026 MAMA AWARDS "Dear Vintage" Collection: Six Pieces Inspired by Old Band Tees

BEAMS, the Japanese select shop, has designed the official merchandise for the 2026 MAMA AWARDS, the K-pop ceremony organized by CJ ENM. The ceremony runs November 20 and 21 at Kyocera Dome Osaka. The collection is called Dear Vintage.

The graphics draw on the kind of band tees, festival tees and company promo tees that keep their appeal for years. BEAMS ties that idea to the long history of the MAMA AWARDS, aiming for the lasting charm of secondhand clothing.

There are six pieces, with prices including tax. The logo T-shirt (white, S–L) is ¥6,930. The logo game shirt (light gray, S–L) is ¥12,100. The logo zip-up hoodie (black, M–L) is ¥15,840. The logo tote bag (off-white) is ¥5,280. The logo cap (navy) is ¥6,050. The logo bandana (navy) is ¥1,980. According to press reports, the game shirt is made of a glossy, sporty fabric with a large two-tone "B" logo on the back. The tote is thick canvas with a D-ring on the handle for hanging charms.

The collection goes on sale on the BEAMS official online store at 11:00 a.m. on Friday, November 13 (Japan time). At BEAMS Namba in Osaka it goes on sale from November 14. It is also sold at the official MAMA AWARDS merchandise booth.

A related "RED CARPET Lucky Draw" gives shoppers one entry for every ¥15,000 before tax (¥16,500 with tax) spent on the collaboration goods. You can buy through the online store or at BEAMS Namba. Winners get to take part in the red carpet, which takes place at 3:30 p.m. on November 20 and 12:30 p.m. on November 21. Items eligible for the draw went on sale online at 6:00 p.m. on November 7.

BEAMS was founded in 1976 and has a long record of collaborations. This is the Japanese retailer's take on official event goods for a ceremony held in Japan.

(Details are drawn from points that agree across reports by FASHIONSNAP, Kstyle, Hypebeast.)