Fashion

Brooklyn's Kith and Giorgio Armani Release 'Dreams of the Dune' After a Marrakech Desert Show

Kith, the Brooklyn streetwear label, and Giorgio Armani released the third chapter of their menswear collaboration, Dreams of the Dune, on October 16 after a runway show in Morocco's Agafay Desert. It covers shearling and suede outerwear, deconstructed tailoring and an ASICS GEL-MAI 0.1 sneaker.

By NBT Editors · 2026-10-12

Brooklyn's Kith and Giorgio Armani Release 'Dreams of the Dune' After a Marrakech Desert Show
Image: Kith Tokyo, Kith Osaka, official Kith online store and app, select Giorgio Armani boutiques

Kith, the Brooklyn streetwear label, and Milan's Giorgio Armani put out the third chapter of their menswear collaboration, Dreams of the Dune, on October 16. The launch followed a runway show held at sunset in the Agafay Desert outside Marrakech, Morocco, where the desert palette of sand, grey and red earth matched the clothes. It continues a partnership that mixes Kith's street sensibility with Armani's tailoring.

Model in a grey suede and leather jacket over a grey double-breasted suit on the Agafay Desert runway
Image: kith.com

The collection spans ready-to-wear, accessories and footwear. Its design language centers on deconstructed tailoring, softened shoulders, wide and fluid trousers, and layered fabrics and silhouettes. Materials listed include suede, leather, silk, cotton, viscose, virgin wool, cashmere and pure hemp, in colors running from black and deep blue to earth tones, sand, grey and white.

Standout pieces from the show are a belted shearling jacket, a two-tone lamb leather utility jacket and a blouson in lambskin suede. There are also special collaborations with ASICS, Diemme and '47. Galerie describes the idea behind the line as protection without restriction, and the campaign was photographed on location in Marrakech by Casper Kofi.

The sneaker is a three-way project: the ASICS GEL-MAI 0.1 in Kith and Armani colorways. One pair, Safari, pairs tan leather with soft grey suede underneath. The other, Quarry, blends grey suede with white accents. Both have an asymmetrical upper and Kith x Armani co-branding throughout, including a Dreams of the Dune collection stamp on the insole.

The collection went on sale October 16 at select Giorgio Armani stores and at all Kith stores. For readers in Japan, that places it in Kith's own shops as well as the Armani boutiques. It is a New York brand's fall menswear statement, shown in North Africa with an Italian house.

(Details are drawn from points that agree across reports by Galerie Magazine, Sole Retriever.)

Release date

Fri, Oct 16