Moncler Re/Icons Campaign Features Cher, JENNIE and Grace Jones

Moncler has launched a new campaign for its Re/Icons collection, which takes standout styles from the brand's archives and reworks them for a new generation. The faces are three artists the house calls pioneers: Cher, JENNIE and Grace Jones. The imagery draws on archival photographs of alpine climber and early Moncler collaborator Lionel Terray.

Gabriel Moses photographed and directed the campaign, placing each star at the center of a crowd as a statement about individuality. Cher wears the Himalaya jacket in white and the Verone jacket in black, with a bold yellow scarf that recalls the Bob Mackie scarf dress from The Cher Show. In the accompanying film, she pulls the scarf and sets the dancers around her in motion.

JENNIE appears in the black Karakorum jacket and a caramel Tibb gilet, surrounded by faces from around the world. Grace Jones wears the Karakorum in deep purple, a nod to her work with director Jean-Paul Goude, and is flanked by lookalikes in her signature dramatic makeup.

The Re/Icons collection is available now at selected Moncler stores and on moncler.com.