NYC Sneaker Drop: The Whitaker Group x New Balance 950 "Grey Croc" Lands at $120

The Whitaker Group (TWG) and New Balance have teamed up on the SMU 950 "Grey Croc," a take on the 950 low-top. The style number is U9502KV, and it retails for $120.

The material is the story. The upper is croc-embossed patent leather with a high gloss. Tonal leather overlays wrap the toe, eyestays and heel, and perforated detailing runs across the toe and side panels. New Balance N logo patches sit on the sides, while the tongue and heel carry embossed branding. The midsole is off-white, the laces are cream flat woven cord, and the tongue and collar are padded. The rubber midsole has New Balance branding on the lateral side, and the outsole is rubber.

The pair is offered through a draw on A Ma Maniére's launch page. Entry is free, with one entry per person and no bots. Winners pay the $120 price plus a $5.40 Run Fair fee.

The release is expected before the end of November 2026. Besides A Ma Maniére, APB and Social Status are also involved in the launch. New Balance is widely stocked in New York, and this pair suits anyone looking to bring a dressier, glossy texture into a winter outfit. It pairs a familiar running-inspired shape with a croc-style finish.