PUMA x JiyongKim CELL GEO Sneaker Launches Nov. 7 With a One-Day Seoul Exhibition

PUMA and Korean designer JiyongKim are releasing a collaborative sneaker built on the CELL GEO. It goes on sale Saturday, November 7, at 11AM Korea time.

According to the designer's announcement, the project reimagines the familiar CELL GEO silhouette through JiyongKim's view of the textures and traces that time leaves on surfaces. The shoe takes on unexpected materials and structures inspired by the natural process of aging. The brand says each piece shows its own distinct pattern, and describes the result as a mix of functional innovation and experimental thinking that offers a new reading of a familiar form.

The campaign images show the idea in practice. The uppers look like soft suede with frayed seams and a dusty, weathered surface, and the laces are rounded and slightly worn-looking. The outsole has flowing, layered contour lines and a PUMA cat logo. The heel carries a ribbed, multi-blade structure.

To mark the launch, a one-day exhibition and release event takes place on November 7 in Seoul. The collaboration models will be shown alongside archival sneakers and materials that carry the marks of time, with a range of objects explaining the inspiration and the experimental design approach behind the collection. It runs from 11AM to 6PM at B1, 17 Hyoja-ro, Jongno-gu, Seoul (Arumjigi).

For Japanese readers, JiyongKim is a Seoul-based designer known for a sun-bleaching technique that fades garments naturally, and this is his second project with PUMA. The sources for this release center on the Seoul event, and they do not list a New York sale or event.