Tommy Jeans Winter 2026: New York Brand Sends Romeo Beckham on a Road Trip

Tommy Jeans, the denim-focused line from New York-founded Tommy Hilfiger, has released its Winter 2026 campaign. British model Romeo Beckham and Dutch model Yasmin Wijnaldum star in it. It is their second Tommy Jeans campaign together, following the Autumn 2026 outing. This time the theme is the open road, with a vintage car and mountain roads as the backdrop.

Denim leads the collection. Jeans and jean jackets come in lived-in washes. The images show Beckham in a white tee and jeans with a backward cap and a fleece-collared plaid overshirt, in a red teddy jacket, and in an indigo denim jacket layered over a tan overshirt.

Outerwear leans toward utility. The line includes workwear overshirts, padded insulation, quilted layers and brushed teddy pieces. Colorful knits and graphic T-shirts round it out, along with checkered shirts and biker boots. These are the Americana codes the brand describes.

"A road trip is all about that feeling of freedom," Beckham said. "This collection reflects elements of my style: Western plaids, worn-in denim and a classic white tee. Everything feels easy and relaxed, which is the way I like it." Tommy Hilfiger said Beckham "puts his own twist on a great American tradition" and described the collection as embracing the spirit of the open road. "There's nothing more Americana than timeless denim, rich plaids and preppy outerwear," he said.

The collection is available on tommy.com. The campaign was reported on November 3 by The Fashionisto and Tom + Lorenzo. Highsnobiety also covered it in a sponsored story.

(Details are drawn from points that agree across reports by Highsnobiety, The Fashionisto, Tom + Lorenzo.)