Well Off Forever x Nike Air DT Proto 92: Deion Sanders Jr.'s First Public Sneaker, Coming to NYC Shelves and Online

Well Off Forever, the label run by Deion Sanders Jr., is releasing the Nike Air DT Proto 92, which several sneaker outlets describe as the brand's first sneaker sold to the public. The retail price is $180.

The shoe is based on an early Diamond Turf sample from the design process behind Deion Sanders Sr.'s signature line, a pair Nike never released in that form. The main difference from the familiar retail Diamond Turf is a Swoosh on the side panels. The model first appeared as a Well Off Forever player exclusive in mid-2025, in red suede with black overlays, and no public release was confirmed at the time.

The release version is white, black and metallic gold. SneakerFiles reports white leather on the toe box, midfoot and collar, with black on the nubuck toe cap, neoprene tongue, inner lining and lockdown strap. The gold accents echo the Colorado Buffaloes' colors, the team Sanders Sr. coaches. The Well Off Forever logo is embroidered on the heel in place of standard branding, and the phrase "The rejected will be respected" is stitched in a gothic font inside the strap. A gold hangtag completes the pair. The style code is JF7593-100.

SneakerFiles reports a November 30, 2026 release at select Nike Sportswear retailers, including Nike, Foot Locker, Shiekh and DTLR. Sneaker News, which first covered the final colorway on October 21, expects the pair to arrive before the end of the year and confirms the $180 price.

Reports do not name specific New York stores, so the Nike.com listing and the retailers above are the places the coverage points to.

(Details are drawn from points that agree across reports by Sneaker News, SneakerFiles, Sneaker Bar Detroit, Sneaker Freaker.)