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Innovative bagel store changing the New York food scene

Apollo Bagels

Apollo Bagels: A Revolutionary Bagel Shop Transforming New York's Food Scene

Apollo Bagels is creating a new wave in the bagel world, captivating New Yorkers and tourists alike. With lines forming every morning at its East Village and West Village locations, its popularity shows no signs of waning. This enthusiasm has even reached Brooklyn, where Apollo Bagels opened its new Williamsburg location in January 2025.
One of Apollo Bagels’ defining features is its unique open-faced sandwich style. Traditionally, bagels are served wrapped in paper, concealing their fillings. Apollo Bagels, however, has reimagined this concept, offering beautifully presented, open-faced bagels that are both visually stunning and delicious. This innovative approach has generated significant buzz on social media. Moreover, Apollo Bagels has been highly praised for its unparalleled dedication to ingredient quality. Its signature creations, such as the smoked salmon paired with house-made cream cheese, are considered must-tries.

Perfect Dough Crafted by a Pizza Master

The founder of Apollo Bagels is also the owner of the popular Brooklyn pizzeria, Leo. Leo, an offshoot of Bushwick’s renowned pizzeria Ops, brings the same artisanal touch to its pizza dough, using natural yeast and offering an even broader menu than Ops. Both restaurants enjoy a loyal following, with Leo regularly packed to capacity.
The expertise gained from crafting perfect pizza dough at Leo and Ops has been seamlessly applied to Apollo Bagels. The result is a bagel dough that is soft, chewy, and flavorful, delivering a texture and taste that set a new standard in New York’s bagel culture. The founder’s background as a pizza maker has undoubtedly brought a fresh perspective to this iconic New York staple.

Why New Yorkers Love Apollo Bagels

Apollo Bagels has captured the hearts of New Yorkers not only with its flavors and presentation but also through its simple yet refined store design, commitment to local ingredients, and a constant drive to innovate. These qualities resonate strongly in the culinary capital of New York.

With plans for further expansion and the development of new flavors, Apollo Bagels is poised to continue leading the evolution of New York’s food scene. It’s not just a bagel shop—it’s a symbol of creativity and culinary excellence.