NoMad, NYC: Atoboy Marks Ten Years of Korean-Inspired Prix-Fixe Dining

Atoboy, the Korean-inspired restaurant in Manhattan's NoMad neighborhood, is marking ten years since it opened in July 2016. It sits at 43 E. 28th St.

The name borrows from "Ato," an old Korean word meaning gift. The restaurant took its cue from banchan, the small side dishes that arrive with every Korean meal, and that idea of building a meal from small plates still anchors the kitchen's approach.

Today Atoboy serves a four-course prix-fixe menu, paired with a curated beverage list that leans toward wine. It suits diners who want Korean flavors in a structured, multi-course format, and those who like to match them with a glass.

Dinner service runs Sunday through Thursday from 5 to 10:30 PM, with the last reservation at 9 PM. On Friday and Saturday the restaurant is open from 5 to 11:30 PM, with the last reservation at 10 PM. Reservations are taken through the restaurant's website, which also sells gift cards.

Over the decade, Atoboy has drawn recognition from The New York Times and the Michelin Guide, among others. Ten years in, it remains one of the city's best-known Korean-inspired dining rooms.