NYC Expands Free Produce for SNAP Households: How 'Get the Good Stuff' Works

Mayor Mamdani's administration is expanding free produce programs for New Yorkers who receive SNAP benefits, and a cash-back program for buying fruits and vegetables is getting additional funding.

One of the main programs is the Health Department's Get the Good Stuff. When you use SNAP/EBT to buy eligible fruits, vegetables and beans, you earn a matching dollar for every dollar spent, up to $10 per day. The match goes toward your next purchase of eligible foods.

The matching dollars are loaded onto a pink Get the Good Stuff card, which you scan at the register before paying.

Eligible items include fresh fruits, vegetables and herbs, plus frozen, canned, jarred and dried fruits, vegetables, beans and lentils with no added sugar, salt or fat.

To sign up, go to the customer service desk at a participating supermarket or tell the cashier you want a pink card. Stores are located in the Bronx, Brooklyn, Manhattan and Queens. They include Food Universe at 675 Morris Avenue in the Bronx, Pure Farmers Market at 1242 Liberty Avenue in Brooklyn, Shop Fair at 3871 Broadway in Manhattan, and Fine Fare Supermarket in Jamaica, Queens. Stores join or rejoin on a rolling basis, and the NYC Health Map lists those nearest you.

Questions can go to getthegoodstuff@health.nyc.gov. With grocery costs high across the city, the match offers SNAP households a way to stretch their budget on fresh food.