Food
NYC SNAP Shoppers Get More Free Produce: Get the Good Stuff Program Expands Citywide
NYC is putting more funding into its cash-back program for SNAP recipients buying fruits and vegetables. Through the Health Department's Get the Good Stuff, every SNAP dollar spent on eligible produce earns a matching dollar, up to $10 a day.
By NBT Editors · 2026-11-09
New York City announced on November 8 that it is expanding free produce support for residents who use SNAP. A cash-back program for buying fruits and vegetables is getting additional funding.
The program is Get the Good Stuff, run by the NYC Health Department. When a shopper pays with SNAP/EBT for eligible fruits, vegetables and beans at a participating supermarket, each dollar spent earns a matching dollar, capped at $10 per day. The matching money can be spent on the next purchase of eligible foods.
The match is loaded onto a pink Get the Good Stuff card, which is scanned at the register before payment. To enroll, go to the customer service desk at a participating store or tell the cashier you want a pink card.
Eligible items include fresh fruits, vegetables and herbs; frozen fruits, vegetables and beans without added sugar, salt or fat; canned and jarred fruits, vegetables, beans and lentils with none of those additions; and dried beans, lentils, fruits and vegetables, again without added sugar, salt or fat.
Participating stores are spread across the Bronx, Brooklyn, Manhattan and Queens. In Manhattan they include Shop Fair at 3871 Broadway and Bravo Supermarket at 1588 Madison Avenue. In Brooklyn, 3 Guys From Brooklyn at 6502 Fort Hamilton Parkway takes part, and the Bronx has ten listed stores. Stores are joining or rejoining on a rolling basis.
The NYC Health Map lists the stores closest to you. Questions can go to getthegoodstuff@health.nyc.gov.
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