Food
NYC Health Bucks Explained: How SNAP Shoppers Get Extra Money for Farmers Market Produce
NYC's Health Bucks program gives SNAP shoppers $2 coupons for fresh produce at city farmers markets. SNAP enrollees will receive 40% more through the program next year. Here is how the current system works.
By NBT Editors · 2026-10-31
Health Bucks, run by the New York City Health Department, are $2 coupons for buying locally grown fresh fruits and vegetables. They work at farmers markets and farm stands across the five boroughs, more than 100 of which operate each summer and fall.
The program is built around SNAP recipients. For every $2 spent at a farmers market or farm stand with SNAP on an EBT card, a shopper can receive $2 in Health Bucks, up to $10 per day. They are available year-round at markets and stands that accept EBT.
Next year, SNAP enrollees will receive 40% more through the program. For households watching grocery costs in a expensive city, that means more purchasing power for fresh produce at the market.
Community and faith-based nonprofits can also apply for free Health Bucks to hand out as an incentive for taking part in nutrition education and other health activities. Supplies are limited and go first come, first served. The 2026 application has closed, and the 2027 application will open in spring 2027. Organizations that want to buy Health Bucks coupons can email farmersmarkets@health.nyc.gov.
To find a market, use the NYC Health Map for days and hours, or text "So Good" (or "Muy Rico" for Spanish) to 55676. The department also publishes a 2026 farmers market map as a PDF.
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