Design · Chelsea

At APPARATUS in NYC's Chelsea-Adjacent West 30th Street, Act V: Afsaneh Goes on View

APPARATUS has opened Act V: Afsaneh at 124 West 30th Street, presenting the Afsaneh, Esfand, Gol, Jahaan and Rahvi series. An incense developed with cinnamonprojects is burning in the space and can be ordered online.

By NBT Editors · 2026-10-20

At APPARATUS in NYC's Chelsea-Adjacent West 30th Street, Act V: Afsaneh Goes on View
Image: Instagram @apparatusstudio

New York design studio APPARATUS is presenting Act V: Afsaneh at 124 West 30th Street in Manhattan. The exhibition was announced on October 6 and is on view now, bringing together the studio's Afsaneh, Esfand, Gol, Jahaan and Rahvi series.

Scent is part of the show. The Afsaneh incense was developed with cinnamonprojects and is burning in both the New York space and the London presentation, so visitors encounter the work alongside a fragrance that fills the room. The incense can be ordered through the brand's website.

The exhibition travels as well. The Jahaan and Rahvi series are also on view in London, giving anyone who moves between the two cities a chance to see the studio's latest chapter in either place.

The address sits close to Penn Station and Hudson Yards, which makes it an easy stop for anyone interested in lighting, furniture and interiors while out in the neighborhood. For design followers in the city, it is a chance to see the pieces in person rather than on a screen.

Where

Open in Google MapsOfficial Instagram

Release date

Tue, Oct 6