Ginori 1735 Fortunae Collection: Lucky Charms Reimagined, Shown to NYC Audiences

Ginori 1735, the Italian porcelain house, is putting a new collection called Fortunae in front of its audience, and the theme is luck. The brand's official Instagram has spent the past week and a half building the launch around it, with a mix of object shots and short interview films.

The clearest look at a product came on October 19. The post shows a horseshoe, one of the oldest good-luck symbols, which Ginori says it has reimagined with lightness and a subtle irony. Its caption sums up the collection's pitch: a wish to keep, or to give away. In the photo, a gold-toned horseshoe hangs a small bundle of charms, including a cream tassel, a small key and an oval pale-blue charm engraved with a four-leaf clover.

The brand has also paired the launch with its "Ginori Meets" series. On October 14 and 16, it featured gabriellecaunesil, who answers a handful of questions drawn one by one from the Dragonfly Box, including a choice between being always right or always lucky. On October 21, mariavittoriabaravelli showed the objects that mean the most to her, small things that carry a memory, a person or a wish. The question the brand put to viewers was which object they are most attached to, which ties the personal-keepsake idea to the luck theme.

For Japanese readers, Ginori is a familiar name in Italian tableware, and Fortunae suggests how the house is leaning into playful, giftable pieces. The details here come from Ginori's own Instagram posts. They describe the collection's themes and a few pieces, including the horseshoe and the Dragonfly Box, rather than a full product list.