NYC Midtown's Herald Holiday Fair Opens in Greeley Square With a Double-Decker Carousel and Snow Slide

Midtown's winter fixture, Herald Holiday Fair, is back, run by the 34th Street Partnership from November 12, 2026 through January 2, 2027. It rolls out in two stages: Greeley Square opened first, and the fair expands into Herald Square on December 2.

The Greeley Square section sits on Broadway between 32nd and 33rd Streets. The headliner is the double-decker Christmas Carousel, $10 per person. At the front of the line you can board the lower deck or join a separate, often longer line for the upper deck. Riders need to be 42 inches tall to go alone. South of the carousel is the snow slide: $15 buys three runs down three lanes. Riders must be at least 48 inches tall, children under 10 need a paying adult, and you have to climb the stairs and carry your own tube. The third attraction is a VR ride on Santa's sleigh, $15 per person. The sleigh seats eight, and anyone who would rather skip the headset can watch a screen at the front. The recommended minimum age is 2, and children under 7 need an adult. Tickets for all rides are sold onsite only, and bad weather can close them.

From December 2, Herald Square Park, on Broadway between 34th and 36th Streets, adds an Urbanspace market. Expect returning holiday shop favorites, new vendors, food and treats from local sellers, and a bar pouring warm cocktails. Photo ops and games are scattered throughout. The giant rocking horse also arrives that day: $30 per group, with a souvenir photo or GIF where available. It holds up to four adults, or five if children are in the group. Riders must be 3 or older, children under 14 need an adult, and everyone has to climb a ladder unassisted.

The rides and rocking horse run daily from 10am to 10pm, closed on Thanksgiving Day. The Urbanspace market is open daily from 11am to 9pm. It makes an easy stop alongside shopping around Macy's and Herald Square.