At Moncler's Fifth Avenue Flagship in Midtown NYC, Annie Leibovitz Opens a New Community Series

Moncler used its new Manhattan flagship at 767 Fifth Avenue to launch a community series on Thursday, October 15, with a conversation featuring photographer Annie Leibovitz. WWD described it as the first of what is expected to be a run of community events at the store, and V Magazine framed the series as a way to bring together local creatives connected to the house.

The audience was a mix of Parsons School of Design students, Moncler clients and friends of the brand, and members of Leibovitz's own circle. Leibovitz was joined on stage by Karen Mulligan, her longtime agent and studio manager. According to V Magazine, the two talked through her career, her creative approach and her lasting influence on photography, with the evening centered on how images shape culture.

Leibovitz was a natural first guest. Her portraits have helped define contemporary culture for more than five decades, and she photographed six consecutive global campaigns for Moncler between 2014 and 2017. V Magazine called the series a new chapter in the company's engagement with the city's creative community.

For Japanese readers, Moncler is a familiar name through its down outerwear, and this is a useful signal of how the brand is positioning its New York flagship: as a place for talks and gatherings as well as shopping. The initiative is aimed at creatives with ties to the house rather than the general public, and the October 15 evening appears to have been an attended, invitation-style event.

Further dates and guests for the series have not been reported by the two publications cited here, so the Leibovitz talk stands as the only confirmed program so far. The flagship itself sits on Fifth Avenue in Midtown, in the heart of Manhattan's luxury retail corridor.

(Details are drawn from points that agree across reports by V Magazine, WWD.)