Japanese Brand UnD Pop-Up at Hudson Wilder in DUMBO

UnD Hosts Pop-Up at Hudson Wilder in DUMBO — Sold Out in Just One Hour

On Saturday, June 14, 2025, UnD — a brand known for its refined design and modern Japanese products — held a one-day-only pop-up event at the popular lifestyle store Hudson Wilder in DUMBO, Brooklyn.The event featured two types of Nama Donuts made from the same dough as UnD’s signature Almond Milk Bread: one filled with matcha cream topped with lemon, and the other with fresh cream and strawberries.Also available in limited quantity were Nerikiri, traditional Japanese wagashi known for their intricate, seasonal designs and delicate taste.The pop-up drew a crowd even before opening and ended in a complete sellout within just one hour, making it a resounding success.

UnD is planning more pop-up events and collaborations in Brooklyn and Manhattan in the near future, along with seasonal limited-edition items. For the latest updates, follow them on Instagram (@und_ny) or subscribe to their newsletter at und-ny.com.