Herald Holiday Fair Returns to Midtown, NYC, With Double-Decker Carousel and Snow Slide

Midtown's Herald Holiday Fair opens Thursday, November 12, 2026, on Broadway between 32nd and 36th Streets. It rolls out in two stages: Greeley Square first, then an expansion into Herald Square on December 2. The fair runs daily through January 3, 2027.

Three attractions open the season. The double-decker Christmas Carousel costs $10 a ride. At the front of the line you can board the lower deck or join a separate line for the upper deck, which may mean a longer wait. The Snow Slide is $15 for three runs, and riders must be able to climb the stairs and carry their own tube. The Magical Sleigh Ride, a VR trip on Santa's sleigh, is $15. Anyone who prefers to skip the headset can watch on a screen at the front. All three run daily from 10am to 10pm and are closed on Thanksgiving Day.

On December 2, Herald Square Park between 34th and 36th Streets adds a holiday market by Urbanspace, with returning favorites, new vendors, local food and treats, and a bar serving warm cocktails. It is open daily from 11am to 9pm. The same stretch gets a Giant Rocking Horse, $30 per group with a souvenir photo. A ride fits up to four adults, or five when children are in the group, and riders must be able to climb a ladder unassisted. It runs daily from 10am to 10pm.

Tickets are sold onsite only, and prices may change. Bad weather closes the carousel and the slide, while the VR sleigh is covered and can keep running in moderate conditions. Closures are posted on Instagram at @34thstreetnyc. The fair sits close to Macy's and Penn Station, so it fits easily into a shopping trip.