This apparel brand is created by Tyler the Creator, a rapper and creator from Ladera Heights, California, and the founder and leader of Odd Future. The brand name, GOLF WANG, is a change of W and G of WOLF GANG. The brand also offers GOLF le FLEUR*, a line of footwear, fragrances, manicures, and other products. In addition to collaborations with apparel brands such as Converse, the brand has also developed original flavored products in collaboration with Jeni's Splendid Ice Creams, an ice cream maker from Ohio, U.S.A. The brand is full of Tyler the Creator's creativity and playfulness, including the development of original flavored products.