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KITH

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KITH, a leader in street culture

Launched in 2011 by designer and sneaker collector Ronnie Fieg as a boutique specializing in sneakers, the brand has since transformed into a lifestyle brand offering original items for men, women, and kids, and is currently one of the leading street fashion brands. In collaboration with the tennis brand Wilson, Kith opened a tennis court in a park just west of the stadium where the U.S. Open is held, in addition to tennis equipment such as racquets, etc. In collaboration with the New York Knicks, KITH produced Madison Square Garden, home of the Knicks, and held an NBA game there. The collaboration has surprised the public on a scale that no longer seems to be a single fashion brand.

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Stockholm-based creative brand Acne Studios

An apparel brand from Stockholm, Sweden. The jeans created by creative director Jonny Johansson, who is not a fashion designer, were highly evaluated and "Acne Jeans" was launched in 1988. The brand has since grown to include men's and women's apparel and accessories, and has become the current Acne Studios. Unlike other brands, Acne Studios has built a solid position by taking a different approach from other brands, such as art, design, and publishing, as a brand by a creative group. The lineup is rich in individuality, from iconic staples such as jeans and the Face series to artistic products created around a seasonal theme.

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