KITH

Launched in 2011 by designer and sneaker collector Ronnie Fieg as a boutique specializing in sneakers, the brand has since transformed into a lifestyle brand offering original items for men, women, and kids, and is currently one of the leading street fashion brands. In collaboration with the tennis brand Wilson, Kith opened a tennis court in a park just west of the stadium where the U.S. Open is held, in addition to tennis equipment such as racquets, etc. In collaboration with the New York Knicks, KITH produced Madison Square Garden, home of the Knicks, and held an NBA game there. The collaboration has surprised the public on a scale that no longer seems to be a single fashion brand.