In Tokyo: WIND AND SEA Opens at Shibuya PARCO With a PaRappa the Rapper x Technics Collection

Tokyo apparel label WIND AND SEA opens a new store, WIND AND SEA SHIBUYA PARCO, on the fifth floor of Shibuya PARCO on Friday, October 23, 2026. The brand, which began in Tokyo in 2018, is run by franky Inc. The location is its sixth directly run store in Japan. It follows the Shibuya, Osaka and Hankyu Umeda stores, as well as the recently opened Gotemba and Rinku locations.

The shop is deliberately small, at 17.46 square meters (about five tsubo). The designers kept the room simple so shoppers can move through it easily. At the center sits a large fixture that takes its cue from a vinyl record. According to the brand, the design reflects respect for the culture that already crosses paths in Shibuya and a wish to help create new culture there, in a store that welcomes many kinds of customers. In the released rendering, hoodies hang around the central fixture while records line the shelves along one wall, with a speaker tucked into the corner.

The opening is marked by a three-way collection with PaRappa the Rapper and Technics. The brand frames it as gaming culture, through the popular game character, meeting music culture, through the audio brand. The look images show a blue hoodie with a DJ character at a Technics-branded turntable setup, a sweatshirt with a large graphic on the back, a navy track jacket with PARAPPA THE RAPPER lettering across the back, and a Technics-labeled knit beanie. The product is planned and sold by franky Inc. under a contract with Panasonic, and Technics is a trademark of Panasonic Holdings.

The store is at 15-1 Udagawacho, Shibuya-ku, Tokyo, on the fifth floor of Shibuya PARCO. It is open daily from 11am to 9pm, with no regular closing day. For New Yorkers planning a trip to Tokyo, it is an easy stop on a Shibuya walk. WIND AND SEA is known for youth-culture and trend-minded pieces and for genre-crossing collaborations with brands in Japan and abroad.