Palace Skateboards is a skateboard brand launched by Lev Tanju in 2010. The brand's iconic triangle logo was designed by FERGUS "FERGADELIC" PURCELL, a former Stussy designer and the design director of MARC by MARC JACOBS at the time. The skate team, named the Palace Wayward Boys Choir(PWBC), included Lucien Clarke, Chewy Cannon, Olly Todd, Rory Milanes, Benny Fairfax, and Blondey McCoy. With this outstanding skate team and the Supreme London store carrying Palace Skateboards, the brand quickly became one of the top brands in skate culture. The brand's activities are no longer limited to skate culture; celebrities such as Jay-Z, Drake, Virgil Abloh, and A$AP Rocky have worn the brand, making it one of the most influential brands in the fashion industry. The brand is also actively involved in collaboration with Umbro, Reebok, adidas, Dover Street Market, and others.