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Fashion > Apparel

Sustainable and effortless women's brand GANNI from Denmark

GANNI

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Soho

Williamsburg

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GANNI is a fashion brand from Copenhagen, Denmark. GANNI has been growing rapidly as the brand of choice for celebrities and fashionistas, including Michelle Obama, former first lady of the United States, through its environmentally conscious and sustainable clothing production using natural and recycled materials. In New York, the brand has stores in Soho and Williamsburg, and is said to be the hottest brand in the city.

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GANNI

GANNI's clothes are based on the theme of "sexy and playful clothes for independent women." The basic yet colorful and effortless designs are very stylish. The dresses are loose-fitting, but with a touch of color, pattern, pleats, or ruffles, and many of them have a party-ready finish. Many of the pants are made of materials and colors that give the impression of being fashionable even when worn with a rough T-shirt. Many of them have elastic waistbands for an easy fit, and the casual yet not too loose design is excellent.
Moreover, Ganni's items are affordable, and the hashtag "#GanniGirls" has become popular on social networking sites, with some famous influencers even showing up.

GANNI's flagship location in Soho and Williamsburg

GANNI has two flagship stores in Soho and Williamsburg. Ganni's Williamsburg store is located one block away from the Bedford station on the L line, about a three-minute walk from the station. Unlike the flashy exterior of the Soho store, the store has a cozy atmosphere with a Brooklyn-like brick exterior and simple white windows. The store's staff also transcends LGBTQ boundaries and exudes a brand-consciousness that respects diversity. The store is long and narrow in the back, and although there are fewer items of clothing than at the Soho store, customers can try on clothes in a relaxed atmosphere.
There are many fashionable cafes and restaurants nearby, and a short walk will take you to "Domino Park", a new landmark in Williamsburg along the East River. The view of Manhattan from the East River is spectacular!
GANNI has a cult following among young women as a pioneer of a new Scandinavian style. GANNI's environmentally friendly yet fashionable clothing is not a passing trend, but is likely to become the new standard.
GANNI does not yet have a directly managed store in Japan, so be sure to check it out when you come to New York! The flagship store of the cosmetics brand "Glossier," which is currently captivating girls all over the world, is also located nearby, so you can catch all the world's latest trends at once in Williamsburg.

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