UnD’s one-day pop-up event at Hudson Wilder in DUMBO, Brooklyn sold out within just one hour. Featuring fan-favorite Nama Donuts and elegant Nerikiri, the event drew a crowd and was a resounding success.

UnD’s one-day pop-up event at Hudson Wilder in DUMBO, Brooklyn sold out within just one hour. Featuring fan-favorite Nama Donuts and elegant Nerikiri, the event drew a crowd and was a resounding success.

Apollo Bagels," the new sensation sweeping the streets of New York, is taking the bagel scene by storm. Both the East Village and West Village locations see long lines forming every morning, and its popularity continues to grow among locals and tourists alike. The craze has now reached Brooklyn, and in January 2025, a new store finally opened its doors in Williamsburg.

LEON'S BAGELS opened at the end of 2023 along Bedford Avenue in Williamsburg and quickly became a popular store with long lines of customers every day. With a clean white exterior and a simple, yet striking green logo under the eaves, it is hard to believe that this is a bagel store, but the store has a sophisticated appearance. The first store opened in Manhattan's Greenwich Village, and a second store opened soon after in Williamsburg. The name LEON, which is also used in the store name, was inspired by the owner's grandfather, who valued community. The store's theme is "Nothing Fancy," based on the belief that only simple and delicious bagels can unite people, and stylish original goods such as key chains, caps, and tote bags with the words "Nothing Fancy" designed on them are also available for sale.