Apollo Bagels," the new sensation sweeping the streets of New York, is taking the bagel scene by storm. Both the East Village and West Village locations see long lines forming every morning, and its popularity continues to grow among locals and tourists alike. The craze has now reached Brooklyn, and in January 2025, a new store finally opened its doors in Williamsburg.
LEON'S BAGELS opened at the end of 2023 along Bedford Avenue in Williamsburg and quickly became a popular store with long lines of customers every day. With a clean white exterior and a simple, yet striking green logo under the eaves, it is hard to believe that this is a bagel store, but the store has a sophisticated appearance. The first store opened in Manhattan's Greenwich Village, and a second store opened soon after in Williamsburg. The name LEON, which is also used in the store name, was inspired by the owner's grandfather, who valued community. The store's theme is "Nothing Fancy," based on the belief that only simple and delicious bagels can unite people, and stylish original goods such as key chains, caps, and tote bags with the words "Nothing Fancy" designed on them are also available for sale.
Newly opened in Williamsburg is a great new pasta restaurant. The owner-chef is Missy Robbins, also known as one of New York's best chefs; her first restaurant, Lilia, opened in 2016, and Misi, which opened in 2018, is still the most difficult restaurant to get a reservation at in New York City The restaurant is still talked about as one of the best restaurants in the city. The third such restaurant by Missy Robbins is Misi Pasta on the Williamsburg waterfront. The windows facing the street allow diners to watch the artisans at work, and they are captivated by the skillful craftsmanship and freshly made pasta. The restaurant has a counter table with a few seats, and an open-air terrace at the back of the restaurant. The most popular menu item is the freshly made pasta. The spaghetti with breadcrumbs and bottarga is especially popular. You can enjoy the taste of the restaurant at home again. If it is difficult to eat in, we hope you will take these items home to enjoy authentic Italian cuisine at home.
Partners Coffee is located less than one block short of the Bedford Ave station in Williamsburg. Originally named Toby's Estate, the store changed its name to Partners Coffee in 2019 and has become one of Williamsburg's most popular coffee shops. There is a roasting machine in the back of the store, where all of Partners Coffee's coffee is roasted. There are 15 varieties of coffee beans in total. The beans are named after their place of origin, such as Egypt or Ethiopia, as well as Manhattan or Brooklyn, making them ideal as New York City souvenirs. In addition to the Williamsburg location, there are four other stores in Long Island City, West Village, and Midtown West. In addition to pastries, they also sell cute original goods. We hope you will find your favorite coffee at this famous store loved by coffee lovers.
This restaurant offers authentic cuisine from Georgia, which is considered the easternmost country in Europe. The cheese boat that gives the restaurant its name is a Georgian specialty called khachapuri. The boat-shaped bread dough is topped with a generous amount of cheese and butter, baked, and then topped with an egg to make it look quite photogenic. In addition to cheese boats, you can also enjoy borscht, a local dish of Ukraine, Khinkali(Georgia's small basket), Georgian wine, and other dishes, allowing you to enjoy Georgian cuisine to the fullest.
A coffee shop run by Taylor and Rachel. Located right next to Supreme in Williamsburg, the store is crowded on weekends with hip young people carrying Supreme store bags. The coffee menu is very simple, and pastries such as cookies, croissants, and pound cake are available next to the cash register. The home-roasted coffee is delicious, of course, but the most important thing is that Rachel's customer service is very pleasant. Her attitude toward customer service is one of the reasons for the store's popularity. Although the Williamsburg location is the only store, they are actively collaborating with NIKE and VANS and are attracting attention from street brands, so we look forward to their future activities.
An authentic French bakery in Williamsburg. The store is marked by the bicycle logo and is so popular that customers line up early in the morning. Stores are located in the popular areas of Williamsburg, Fort Greene, and Carroll Gardens, and are open Tuesday through Sunday from 8:00 am to 1:00 pm. There are many places to window shop around the store, and a short walk will take you to McCarren Park and Domino's Park. We recommend that you buy bread early in the morning, have breakfast while picnicking in the park, and then take your time to go sightseeing and shopping in the Williamsburg area!
Since its establishment in 1995, this famous cookie store has been loved by New Yorkers for more than 20 years. Since opening its first store on Manhattan's Upper West Side, it now has six stores in New York City, with additional stores in LA, Chicago, and other cities, and is said to be the best cookie in the world. There are seven varieties of cookies in total for $5 each (gluten-free cookies are $6). The Manhattan store is always crowded on the weekends, so the best time to visit is in the morning on weekdays, but the Williamsburg store is spacious and relatively relaxing on weekends. Recommended for a quick energy boost between strolls in Brooklyn!
A popular bookstore with four locations in New York City. The stores are equipped with a kid's space and chairs so that customers can spend a relaxing time. With its cozy atmosphere and selection of books, it has become a bookstore where book lovers in New York naturally gather for a relaxing time. Some stores also have cafes where customers can enjoy a cup of coffee while perusing their favorite books.
The coffee, made from carefully selected fresh coffee beans imported directly from Colombia, has a moderate bitterness and fruity flavor. The spacious space with light pouring in through the skylight is very comfortable and is always full. The design of the coffee beans and other goods is as nice as the space itself, and since wifi is available, this is a recommended cafe where you can work at your leisure.
The café, with a sign that reads BAGEL in Futura typeface, offers organic bagels and coffee to-go, including vegan and gluten-free bagels, and 40% of the profit from Angels cafe is donated to our non-profit affiliate, the North Brooklyn Angels to help feed their neighbors.
Introducing Joe's Pizza, a long-established and famous pizza restaurant visited by celebrities for more than 47 years since its first store opened in Manhattan's Greenwich Village in 1975. Today, there are several locations in New York City, and all of them are always crowded. In the movie "Spider-Man 2," the main character worked part-time at Joe's Pizza, which made it a world-famous restaurant.
Blank Street is a New York coffee start-up that was born out of a partnership between one NYU and one Columbia University student. The duo is innovating ways to cut unnecessary costs, while still serving up the quality and experience of other boutique coffee shops. Their brick-and-mortar spaces are super tiny, and often portable, and their espresso machine automatic, rather than manual. This allows them to sneak their mobile storefronts into already developed, trending spots, and not waste exorbitant costs on training staff. The Dumbo location features one of their zero-emission, mint-colored carts and is set in a green space with public seating.
A new flagship store of the cosmetic brand Glossier, with its striking flamingo-like pink color, has opened in Williamsburg. The brand has captured the hearts of young girls around the world. The reason for this is the stylish packaging. From paint-like blush and lipstick to lighter-like hand cream, the items are so simple yet fashionable that you will want to collect every single one of them. The pink air cushion zip bag that you receive with your purchase makes it even more special.
Located a 2-minute walk from Bedford Ave station, Homecoming is not only a cafe but also a florist and general store, with colorful flowers, planters, vases for displaying flowers, and books. In addition to espresso coffee, they also offer healthy lattes such as Golden Turmeric Latte and Zizia Mushroom Mesquite. A comfortable cafe loved by the locals.
Supreme is famous for its Futura typeface logo in red box inspired by one of the most popular contemporary American artist Barbara Krueger. Founded in New York in 1994, the brand is now one of the most famous street brands, collaborating with artists and brands that transcend boundaries and creating a buzz each time. In the U.S., the brand has stores in Brooklyn and Los Angeles.
GANNI is a fashion brand from Copenhagen, Denmark. It is a sustainable brand that uses environmentally friendly natural and recycled materials, and has stores in SOHO and Williamsburg in New York. The brand has gained a cult following among young women as a pioneer of a new Scandinavian style.
Derived from the "dépanneur," or Quebec-style corner store, Dépanneur is a quaint general store, located in North Williamsburg. In addition to coffee and a wide variety of sandwiches and pastries, the well-stocked, upscale bodega, carries household items such as soap and detergent, unique chocolates and beers, small fine groceries, like cured meats and cheeses, and flowers. Seating inside is limited, but they have tables and chairs on the adjacent sidewalk.
land to sea is a coffee shop and community creative venue in East Williamsburg. Founded by Em and Eva, the woman-owned space is dedicated to supporting immigrant culture and artists of color. The interior is designed to reflect Hong Kong's social scene and nightlife, and the cafe also serves Hong Kong and Chinese-style pastries. land to sea collaborates with artists, the most recent being Jane Park, a Korean-Canadian textile artist, whose woven and knit work is displayed throughout the shop. Limited pieces are available for sale.
Tucked away below the Williamsburg Bridge, the Butler on S 5 St is a popular brunch spot among its neighbors. The cafe has an upbeat vibe and trendy decor, and its health-conscious menu caters to those with food restrictions. Gluten-free and vegan options are clearly marked. Their acai bowl is worth a mention - not too sweet and very crunchy, with cacao bits and pistachios.
Known for its nighttime party scene, Freehold also has an enjoyable cafe, perfect for relaxing. While the menu is quite standard, lots of sunlight pours in through massive windows, brightening up the warm interior and lightening up the mood. The space is furnished with comfy chairs, pillows, and low tables - ideal for conversations, but not necessarily for working. It is located just one block away from the East River, Domino Park, and spectacular views of the Williamsburg Bridge.
Northerly Coffee is purely a coffee shop - a vibe in and of itself. Located next to a record shop, the focus is simply on coffee. Rather than eating or socializing, it's a good spot to enjoy a quiet cup of coffee alone. It's usually quiet, and, being near the Marcy JMZ, most people take their coffee to go. In fact, they provide cute stickers to place over your lid, to keep your coffee from spilling out during your commute.
Domino Park is the newest addition to the East River in Williamsburg. There is also a play park, where you can play in the fountain or play beach volleyball in the summer. Walking along the promenade along the East River and looking at the Empire State Building on the other side of the river is a great way to experience the New York City atmosphere.
Dun-Well Doughnuts is an all vegan donut shop. Located right off the Montrose L in East Williamsburg, the shop is filled with vintage decor and the strong aroma of freshly baked donuts and roasted coffee beans. Dun-Well rotates 200 varieties of donuts, which are super thick and pair well with their slightly bitter, nutty flavored espresso. There aren't a ton of other attractions nearby, but the shop, which has also been featured on the Food Network channel, still draws a good amount of visitors from outside of the neighborhood.
Italian cafe located near the Metropolitan Lorimer Station in Williamsburg. A variety of freshly baked Italian breads, pastries, and cheeses are available at the store, as well as imported dried and canned foods. In addition, they serve espresso drinks and simple Italian dishes such as pasta, sandwiches, and pizza. Open from 8:00 a.m. to 10:00 p.m., it is a place to relax with a cup of coffee any time of the day. There is a large seating area and free WIFI.
Located on Hooper Street in a quiet residential neighborhood in South Williamsburg, AlignCoffee / Crepe Master offers a variety of healthy options. In addition to coffee, they offer vegan smoothies and gluten-free crepes. Recently, they added to their menu the Chagaccino, made with chaga mushrooms. Many people order it as a healthier alternative option to coffee.
Hungry Ghost is a New York coffee shop that has 13 locations throughout Brooklyn and Manhattan. Founded in 2012 by a Turkish immigrant in Prospect Heights, it has grown into a warm community spot in each respective location. Hungry Ghost partners with Stumptown Coffee, as well as other local businesses, to serve high-quality beans and food to their patrons. The East Williamsburg location is usually crowded, but quiet. If you can find a seat, the warm, yet focused, atmosphere lends itself to concentrating on work for several hours.
Rather than a commercial cafe, MAISON du TSURU has an atmosphere reminiscent of a home-like kitchen. Tucked away on a quiet street in East Williamsburg, it's a spot that even those in the neighborhood might not know of, but the bright-colored exterior is very inviting and the staff is exceedingly warm and friendly. They serve La Colombe beans and have a small selection of sweets and pastries, like macarons.
